Cheffe is a clothing brand inspired by warm tones and a minimal aesthetic. My clients wanted their logo to be an illustration of their dog and the name, Cheffe is taken from their love for cooking. All in one, they wanted to create a clothing brand of all the things they love into one.

 

Below is a branding board with alternative logos, color palette, fonts, and photo inspirations. In addition, are two website mockups I created to give them an idea of what their website would look like with all the elements incorporated together.